Lighthouse Web Dezines, LLC

If you have read any marketing books or taken any marketing classes one of the first things we learn are the Five P’s. The Five P’s stands for Product, Price, Placement, Promotion and People. We keep these ideals in mind while positioning our marketing efforts. How can we do this with our website?

Product – The product is what you sell this could be a service, a product, yourself (think resumes), an idea, or someone else (think politics). People are looking to have the best of the best, continually finding ways to improve your existing products creating new products or services will add value to your company and the website.

Price Price is not only the list price on an item or service but also adjustments such as discounts through coupons, frequency rewards, quantity discounts and free samples. Offering online coupons, and special promotional sales on your site will drive traffic if your product is seen as useful.

Placement – Placement is where you present your product to the customers and or clients. Online this is determined by search engine placement, a professional website that is easy to use and the navigation, a consistent look on each page. Your website should be arranged in a way that your visitor doesn’t have to think about it they should just be able to”Click.”  This can also be seen as online advertising in places that your clients and visitors visit frequently.

Promotion - Promotion is all the sales activities, advertising, publicity designed to inform or persuade people about your product or service. Sometimes this simplicity is lost in the mix, in sales it is hard for some to ask for the sale. The same goes into the website, often times we get so wrapped up in colors, content, layout, search engine rankings that we forget the most crucial part of the site; Asking for the sale. On a website this is considered a conversion invitation. Some of these include; Add to Cart, sign up now, Checkout Now, Call Today, E-Mail us with any questions and many more. On every page and in a few different locations you should have a conversion request.

People - In my opinion, this is the most important factor; this is your personal relationship between you, your company and you clients and customers. Often times our referral market keeps us busy enough but if you don’t nurture those relationships they will start to fade as well. Taking time for your clients and/or customers will build loyalty and a strong referral base. Offer a newsletter or a blog where these people can interact with you.

Might I suggest that you write down the Five P’s; have them close at hand so you can consider the basics in all of your marketing efforts.

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