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« Varsity Grille Re-Design
The Democratization of Online Social Networks »
posted by Richelle Anderson
Friday, February 5, 2010

Six Free and Easy Ways to Advertise your Site

You new website is built; you are ready for the masses to max out your bandwidth. But wait, they don’t know that you even exist.

Most do not know that it can take search engines several weeks, months and sometimes years to list your site in the top 10 especially if you are going for a highly competitive keyword or phrase.

I have put together a short and easy list of some things you can do now to help get your site some visitors and possibly push your site closer to the top of the search engines.

1. List your web address on all of your ads, business cards, letterhead etc. That is usually the first place people will go to check you outĀ before doing business with you.

2. Include your web address in your company’s e mail signature line. When you send out or replay to e mails people will see your link.

3. If you have a feedback form on your website market it to your existing clients and customers. You could offer a coupon that comes up after the form is submitted. Don’t forget to ask if they want to join your newsletter list.

4. If you participate in online forums add your link in your signature line. If the forum is related to your keyword or phrase this could also improve your site’s ranking with the search engines. If you are not participating in online forums and blogs start it now.. Get interactive in your marketing efforts. Look for forums and blogs that are industry specific to your type of business. As you interact on these forums and blogs people check you out by clicking on your link in your signature line. Don’t forget to also complete your profile on these forums.

5. If you attend marketing events, seminars, classes when you exchange cards or talk to people about your business ask if they mind if you send them an e mail every now and again. You would be surprised at how many will say yes and appreciate the fact that you asked permission first.

6. If you are an existing business just now getting your business online let your existing customer base know it. Some have created a page just for this. They make a page that isn’t linked from the rest of the site and asks those exiting customers or clients to enter their e mail address in exchange for a 10% coupon their next order.

There are many ways that you can market your site. Some of these may seem easy but sometimes we overlook the obvious. Get active and promote your site every chance you get.

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Tags: search engine, website marketing, website promotion
This entry was posted on Friday, February 5th, 2010 at 9:01 pm and is filed under Website Promotion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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Categories

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  • Social Media in Business
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Richelle is a very professional web designer. I have worked with her on projects that have been very challenging. She has taken the projects on with no problems. She is very creative and has a very good marketing mind that is a real asset to her clients. Richelle’s web designs are an excellent value for the money and I would recommend her to all my clients. — Tracey Morton

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